Chris The Story Reading Ape's Blog
An article by Author Frances Caballo on The Book Designer site:

Every indie author hears the message, “You have to use social media.” But is it true?
Of course. Claro que si. Bien sûr. Na sicher.
In any language, social media are often considered the kings of discoverability. (Yes, discoverability is now in the dictionary. And why the word queens isn’t used is a topic for another post.)
But – and this is a huge but – does social media marketing sell books?
Hmm. Let’s consider this question.
If we look at great literature, Ernest Hemingway, Virginia Woolf, and even Miguel de Cervantes, the author of the first novel, we already know that they succeeded in publishing. They didn’t have to worry about Tweeting regularly on a daily basis or posting status updates on a Facebook author page twice a day.
It’s a silly issue to consider, isn’t it, since…
View original post 37 more words
