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How to Write a Press Release for a Book – The Happy Self-Publisher

Christine Keleny's avatarCKBooks Publishing

“You’ve just published or are about to publish a book and you want the world to know about it, right? A press release is an effective way to capture the attention of the media and other organization…” Lois Hoffman

“An effective way to capture media attention”? I’m not so sure. I’ve written and sent out many press releases and have garnered little media attention, and I know I’ve done a decent job with the release.

Are they still a good idea? Yes, mostly because it’s not that hard to do and it is something you want on hand, in case an opportunity comes up for you to use it – like if you have a book launch at a local bookstore or library; and it is another marketing tool that media are used to seeing, so it doesn’t hurt to send it out – especially to smaller, local papers, radio…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

2 comments on “How to Write a Press Release for a Book – The Happy Self-Publisher

  1. Thanks for the reblog, Viv.
    Best to you and your writing!
    Christine

    Like

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