illustration found on mrgmi.com
Now that the week is over, I will call it “the week when people challenged social media”. I had a couple of clients who were pretty unimpressed by the response they got in the social media. Their problem was not with my work (thankfully!), but with the response they got. They thought that social media have created a hype that fails to live up to expectations, in terms of how useful they are, marketing-wise. I can’t really disagree with them; unless they have a substantial marketing budget, the organic reach they get through their promotions is minimal – especially on Facebook.
I have examined their campaign results, and my clients are right: they are not getting the results they would as recently as a year ago. They are posting nice pictures, appetizing photos (one client is in the food business) and smart quotes, and get great engagement, but…
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Thank you for the reblog, it’s much appreciated!! 🙂
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You are very welcome! Love your blog! @v@
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Aw, that’s such a sweet thing to say! Thank you!! 🙂
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