Cover design by Melissa Stevens at http://www.theillustratedauthor.net.
Is Kindle MatchBook Working for You?
If you have a print edition (e.g. through CreateSpace) and Kindle edition for the same book, you may be eligible to participate in the Kindle MatchBook program. (Scroll down to learn more about what MatchBook is and how to participate.)
Authors who are eligible almost always check the box to enroll in the MatchBook program. Why not? Nothing really to lose, but you might generate a few extra sales.
But many authors aren’t getting as much out of this valuable marketing tool as they could be.
If the only thing you do with MatchBook is check that box to participate and select a MatchBook price, you probably won’t get much out of the program.
Why not? Because most people aren’t going to see the offer, and many who do won’t fully realize how beneficial it can be.
View original post 1,581 more words
