DIY Book Promotion: Reviews
Before we get to how to get more book reviews, we should stop and consider: do book reviews matter? Ask an established author, a publisher and a self-published author and you’ll probably get 3 very different answers. The subject of user reviews is a controversial one, and not just in the world of book promotion. There IS data about how reviews impact sales, and much of it suggests that, yes, reviews make a difference to how much attention your book gets.
Search Engine Optimization for Books
If you’re a self-published author selling your book on Amazon or other book sites, you probably already know that reviews impact your sales. Amazon is very tight-lipped about the algorithm it uses to rank and suggest books, but reviews are part of the formula. Its search feature is essentially a search engine that functions much like Google…
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