Borrowing with Amazon Prime
Amazon used to advertise on the book’s product page that the book could be read for free if the book was in KDP Select.
With the introduction of Kindle Unlimited, product pages no longer advertise Amazon Prime’s monthly free borrow.
Instead, they advertise Kindle Unlimited, which makes sense. Customers interested in reading free e-books are more apt to appreciate Kindle Unlimited than Amazon Prime (since they can only borrow one book per month through Prime).
However, Amazon Prime customers can still borrow one KDP Select book per month, as in previous months.
But many Prime members are confused about this.
They don’t see mention of Prime on product pages like they have in the past. So many customers are wondering if they can no longer borrow books through Prime.
The trick is to log into the Kindle device, rather than browse for books on Amazon’s website.
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