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How to Cook the Look of Your Book

chrismcmullen's avatarchrismcmullen

Total IndieChoosing Your Book’s Style

Consider a few things you know about style and perception:

  • A suit makes a more professional impression, right? Yet many consumers are more apt to trust a t.v. model in blue jeans and a t-shirt.
  • Worn clothes with holes reflect poor quality, yes? But have you ever seen anyone pay extra money for designer jeans that look worn and feature holes? And there is a famous tale where Ed McMahon sat down during a sales pitch, when the clients spotted a hole in the sole of his shoe and things began turn around favorably for him.
  • Would anyone be caught dead wearing outdated fashions? Yes! It happens all the time. Not everyone thinks the same way.

Now think about some things you may have heard regarding self-publishing:

  • Don’t include the word ‘by’ on the cover or the words THE END on the last page.
  • Justify full…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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