A couple days ago I posted how I had written a Goodreads ad which, at the time, had not received even one click after a couple weeks of being in circulation. It takes special talent to write an ad that poorly. I feel honored.
Well, as an update, my new ad just started in circulation and, yes, wait for it, it already has ONE CLICK. I feel like I belong on Madison Avenue. I’m going to sell millions of copies, aren’t I?
Sometimes you are asleep at the wheel and don’t realize how bad you have performed. You need perspective, and an objective point of view.
Well, Goodreads whacked me over the head and I realized I can’t be lackadaisical in how I approach my promotion. Indie authors can’t afford that. They have to be purpose-driven (is that a trademark) and thoughtfully planned out.
But sometimes when you are in…
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