Indie authors plan – the reading gods laugh.
An indie author can only cast a wide net.
The problem is that there is no way to know how many readers will be caught in the net’s webbing. Sometimes it’s a great haul. Sometimes it’s a rusty can and an old boot.
Is there anything less scientific in the world than trying to determine how to find readers?
I’ve posted recently about my anemic Goodreads ad. I’ve had a lot of anemic ads.
I’ve had some ads that have worked.
I’ve had free promotions which were amazing – digital copies flew off the imaginary shelves like a black Friday sale at Walmart.
I’ve had free promotions which were quite stagnant.
I’ve had good reviews which generated a bunch of sales.
I’ve had good reviews which generated about as much interest as my former cat had in me petting her.
What does…
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