Unless you have spent the last month on a desert island, there is a good chance you have heard of the ALS Ice Bucket Challenge. It is a craze that has spread around the world, where people are challenged to pour a bucket of ice water – the icier, the better – over their heads, all on film. The participant then nominates three others to take undertake the challenge. Where this craze differs from other internet memes is that it is designed to raise awareness of amyotrophic lateral sclerosis (ALS) – known as motor neurone disease in the UK – as well as raise money for the charities involved in supporting sufferers and looking for a cure. Each participant donates money to the ALS Association in America, or the Motor Neurone Disease Association in the UK, and if a nominee refuses to take part, they are encouraged to pay a fine.
ALS…
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Viv Drewa - The Owl Lady 