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To Ice Bucket or Not To Ice Bucket

Unknown's avataryadadarcyyada

1bucket2I didn’t pay much attention to the ALS Ice Bucket Challenge. I was busy with my pet rock who was wearingneon and crocs, eating a cronut, listening to Emo while taking a Selfieof himself solving a Rubik’s Cubehula hoopingGangham Style in his zoot suit.

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A Fad for a good cause is still a fad, but if dumping a literal bucket of cold water on people’s heads is what it takes to wake people up and care, so be it.

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Charities have to do some fancy Cause Marketing to get people’s attention. People take Selfies and videos of themselves all day anyway, why not do it to raise money?

Though this started as the Cold Water Challenge for cancer, daring people for charity caught on for ALS in a big way. Now it’s the celebrity cause du jour.

What’s

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About The Owl Lady

Unknown's avatar
Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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