I have to write a fundraiser letter for an organization I work with. As I sit here thinking about what to put in the letter, I thought I’d share some of my personal guidelines when writing such a piece (after all, writing a fund raising letter is simply another writing assignment, right?)
This is from a fundraiser to which I gladly donated.
Write to your audience
You need to write to your audience, not above or below, but to. Sure, you will more than likely have some readers who will fall outside of the “average reader”, but for the most part, you want to hit the critical mass and so you aim for them. The organization should have statistical information on their current supporters, that information was collected for a reason, use it.
Use “you” and not “I”
When someone reads a letter asking for money and support, they don’t…
View original post 519 more words
Viv Drewa - The Owl Lady 