You may have read by now in one of my interviews how fond I am of classical music. In fact, I usually listen to Classic FM all day long.
Another thing I love is reading the Economist. I may disagree with half their editorials, but they’re always well-written and interesting. I do not have shares or any other financial interest in this journal, if you were wondering; I just enjoy reading articles that range from economics –obviously- to politics and scientific discoveries. Which brings me to the present blog post.
You see, scientists and advertisers do all sorts of research to see what enhances our shopping experience. In other words, they try to see how they can sell more to us. In a new study commissioned by eBay and presented by The Economist, the researchers were trying to find how each type of sound affects our shopping experience.
The first easy conclusion is…
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