I cannot recall if I’ve mentioned this before but I’ve always been absolutely fascinated by the workings of the human mind (the subconscious in particular). I’ve always loved to read and practice anything that can reveal to me any new tantalising secrets, so over the course of nearly 30 years I’ve researched it all: meditation, affirmations, the Silva Mind Control Method, Neurolinguistic Programming, American self-help books of the early 20th century, self-hypnosis with binaural beats or subliminal messages etc.

Naturally, I’m always on the lookout too for marketing tips based on psychology, and so, when I stumbled upon an article on the subject of wording conventions that affect the mind of readers on a subconscious level, I was inevitably impressed. The article was posted on the site Men With Pens and is titled “9 Clever Writing Tips to Supercharge Your Blog Posts”. I found it greatly beneficial and thought I’d…