Have you ever thought about how you decide to buy a book? In my case, unless it is written by a friend or someone has told me I must read a book, I first look at the cover. If the cover has a good title and the cover art grabs me, then I look inside. If the flap jacket pitch sounds interesting, then I flip through the pages.
I look to see if the book has good margins, short paragraphs, and good amount of white space. Long blocky paragraphs exposition, narrative, and description make me think… SKIP!
Studies show that using white space is important because it helps make a book look friendly. And, it is dialogue that provides the eye candy for a reader. As a potential buyer flips through your book, rapid back-and-forth dialogue will make your book more appealing before the reader even reads a word.
So…
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Viv Drewa - The Owl Lady 