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What Time Of The Year Should You Publish Your Novel?

Tara Sparling's avatarTara Sparling writes

I’ve been getting quite a few hits lately from search terms such as “when do I self-publish my novel?” and “when does a book need to be published for the Christmas market?

I already pontificated on the issue of self-publishing for Christmas in this post, but that only dealt with one time of year. Now I’d like to talk in more general terms about seasonal trends in book sales. I have inhaled oodles of data on the subject. And so, in this post, and more to follow*, I’m going to take a look at questions like these:

  • Which month of the year sees the most sales?
  • Which month sees the least sales?
  • How many sales do you need to make it into the Top Ten Bestseller list? Are there times of the year when the target is lower and this might be easier?
  • Are there particular weeks in the year…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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