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KINDLE UNLIMITED

Toward the end of July, 2014, Amazon introduced a new subscription service called Kindle Unlimited, which allows customers to read unlimited books for $9.99 (US price) per month.

• This includes 100,000 traditionally published books in addition to 600,000 KDP Select books.
• Most of the traditionally published books are from smaller publishers, but include some popular books such as Harry Potter.
• Customers can borrow up to 10 different books at a time (whereas Amazon Prime allows just one borrow per month).
• Kindle Unlimited only pays a royalty when a customer reaches 10% of the book’s length.
• All Kindle Unlimited downloads affect sales rank, regardless of whether or not the customer reaches the 10% mark.
• Royalties for Kindle Unlimited borrows have been as low as $1.30, down considerably from around $2 prior to Kindle Unlimited.
• Many books receive numerous Kindle Unlimited borrows, while borrows were…