STRANGE MAGIC
We saw the movie Strange Magic this weekend.
And in addition to enjoying the movie very much… it got me thinking about marketing.
If you want to learn more about marketing, it helps to see and consider the marketing around you.
Not everything translates directly into book marketing, though. For example, paid advertising tends to be much more effective for paper towels than for books; and no wonder, there aren’t millions of paper towel rolls to choose from.
However, many of the main concepts do translate:
- easily reading the brand on the label
- visually appealing to the target audience
- effective use of color in the packaging
- text on the product label that not only informs, but sells
- creating brand name recognition through just the right amount of repetition
Strange Magic, the movie, begins with a bright, colorful scene with a fairy flying. This was…
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