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“$EN$IBLE” ADVERTISING

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Sensible Advertising Images from Shutterstock

SENSIBLE ADVERTISING

Authors can now advertise their Kindle Select books on Amazon.com.

But is it worth it?

The minimum KDP ad campaign budget is $100 and the minimum bid is 2 cents.

You can also advertise on Facebook, Twitter, or Goodreads.

Or you can advertise a promotion with BookBub, E-reader News Today, and a host of similar sites.

Will this be money well spent?

Or would it be better sitting in your pocket?

CONTENTS

  1. Temptations
  2. Advertising Goals
  3. Advertising Budget
  4. Short-term ROI Expectations
  5. Other Considerations

1. TEMPTATIONS

If you try an ad with bidding options, you may find yourself tempted to make potentially foolish decisions.

Here’s what might happen. You might place an ad with a 2-cent bid, but when you check your reports, you might see very little activity.

So you might raise your bid to 5 cents. You might see a little more activity, but still…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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