SENSIBLE ADVERTISING
Authors can now advertise their Kindle Select books on Amazon.com.
But is it worth it?
The minimum KDP ad campaign budget is $100 and the minimum bid is 2 cents.
You can also advertise on Facebook, Twitter, or Goodreads.
Or you can advertise a promotion with BookBub, E-reader News Today, and a host of similar sites.
Will this be money well spent?
Or would it be better sitting in your pocket?
CONTENTS
- Temptations
- Advertising Goals
- Advertising Budget
- Short-term ROI Expectations
- Other Considerations
1. TEMPTATIONS
If you try an ad with bidding options, you may find yourself tempted to make potentially foolish decisions.
Here’s what might happen. You might place an ad with a 2-cent bid, but when you check your reports, you might see very little activity.
So you might raise your bid to 5 cents. You might see a little more activity, but still…
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