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How Your KDP Ad on Amazon Might Be Better than You Think

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AMS Ad

AMAZON MARKETING SERVICES

I love that Amazon now lets indie authors advertise with Amazon Marketing Services (AMS) through KDP Select.

Think about this: Traditionally published authors can’t find a self-service, low-cost advertising option on Amazon.

But if you’re enrolled in KDP Select, you can.

How cool is that?

Anyway… If you try one of these ads, you might just get 1 click for every 1000 impressions or so, and you might get a few sales for every 100 clicks.

If you also bid high to get more impressions, you might see a small short-term return on investment (ROI).

However, things may be better than they seem—i.e. better than the sales column in your AMS ad report might suggest.

Here are 14 ways that your Amazon ad might be more effective than it seems:

  1. Non-clicked sales. Clicking on your ad isn’t the only way to reach your product page. If…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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