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Why Do Detail Page Views Exceed Clicks (KDP Select Ads)?

chrismcmullen's avatarchrismcmullen

DPV

WHY DO DPV’S EXCEED CLICKS?

If you place an advertisement through Amazon Marketing Services (which authors can now do through KDP Select, for example), you may notice something odd.

You might see many more detail page views (DPV) than clicks.

What’s the difference between a detail page view and a click?

  • CLICK: A customer clicks on your ad.
  • DETAIL PAGE VIEW (DPV): A customer views your product page after clicking on your ad, without closing the browser.

How can the number of DPV’s exceed the number of clicks?

Suppose that a customer clicks on your ad, visits your product page, checks out another book, and then returns to your product page (all without closing the browser). This will result in 1 click and 2 DPV’s. If the customer leaves your product page and returns again (without closing the browser), there will be a third DPV. And so on.

This is…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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