WHY DO DPV’S EXCEED CLICKS?
If you place an advertisement through Amazon Marketing Services (which authors can now do through KDP Select, for example), you may notice something odd.
You might see many more detail page views (DPV) than clicks.
What’s the difference between a detail page view and a click?
- CLICK: A customer clicks on your ad.
- DETAIL PAGE VIEW (DPV): A customer views your product page after clicking on your ad, without closing the browser.
How can the number of DPV’s exceed the number of clicks?
Suppose that a customer clicks on your ad, visits your product page, checks out another book, and then returns to your product page (all without closing the browser). This will result in 1 click and 2 DPV’s. If the customer leaves your product page and returns again (without closing the browser), there will be a third DPV. And so on.
This is…
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