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A Second Look at Advertising with AMS: Brand Building vs. Ad Sales

Nicholas C. Rossis's avatarNicholas C. Rossis

From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksYou may remember how I considered my advertising with Amazon Marketing Services (AMS) a failure, in that I failed to sell more books. I’ve been thinking about it, and have reached the conclusion that I should expand on this.

You may remember that I had decided to continue using AMS to raise awareness of my epic fantasy series, Pearseus. To do this, I started selling the first book, Pearseus: Rise of the Prince, for 99c and advertised with AMS. I set the bid rather high this time, at $0.50, instead of the recommended 5c.

As a result, I’ve had a couple of hundred impressions daily. Since it takes over 1,000 for a single click, this means that I pay roughly 50c for every 1,000 people who see my book.

This is a terrible business model, if I’m looking to make any money out of my work. It will, however, raise awareness, and hopefully…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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