Bette A. Stevens, Maine Author
Guest post by Jill Bennett
Why should you be a book marketer when you can be a book marketing strategist? A marketing strategist:
- Analyzes data, trends and projections
- Researches the targeted group of consumers
- Works with people or teams
- Figures out the best way to generate sales
A degree in marketing isn’t necessary to be a strategist, but it can help you develop and practice skills, learn essential marketing principles, and understand how to apply these principles to drive sales. But you can also acquire these skills from self-teaching. This guide will help you become an autodidact marketing expert.
1. Sales funnels
Read a lot of marketing books and you will encounter this word a lot. A sales funnel refers to the purchasing process customers go through, from awareness to interest to purchase. Imagine a funnel—that conical utensil you use to pour liquids into small-mouthed containers. Now, imagine that…
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Hi, Viv. Thanks so much for the reblog. Have an awesome week, my friend! ❤
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You’re very welcome dear friend! You have a wonderful week! @v@ ❤
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