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Why Was Your AMS Ad Stopped?

chrismcmullen's avatarchrismcmullen

Stopped

AMS AD STOPPED

Advertisements for KDP Select books placed through Amazon Marketing Services (AMS) can now be stopped by Amazon.

Why are some KDP ad campaigns stopping?

Due to low relevance.

Low relevance can mean more than one thing.

The most common explanation is that the click-to-views ratio is very small, probably small compared to 1 in 1000 (or 0.1%). If you’re getting 4000 views per click, for example, your AMS ad is likely to be stopped due to low relevance.

That’s not the only possible explanation, but the click-to-views ratio is the simplest way for Amazon to measure the relevance of your ad. If only 1 out of 4000 people who see your ad clicks on it, your ad evidently isn’t very relevant to the people who see it. In contrast, if 1 out of 300 people who see an ad click on it, that ad is more relevant…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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