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Big Bang, Inflation, Steady-State (Marketing Strategies)

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BOOK MARKETING STRATEGIES

One of the main book marketing strategies that I see focuses around a Big Bang.

Yet a book marketing strategy that focuses more on consistency may have better long-term potential.

There are benefits and disadvantages of each, which depend on the nature of the book and author.

And recent changes in the dynamic book publishing environment impact the decision for how to market.

BIG BANG

The Big Bang book marketing strategy focuses on driving as much traffic as possible to the book’s product page over a short period of time.

Pre-marketing and buzz-building are amped up for a powerful book launch with several early reviews and many early sales.

BookBub and related promotions are utilized to revitalize sales with additional Big Bangs throughout the year.

Email lists for a newsletter and online followings are grown to launch the next book with a Bigger Bang.

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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