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Advertising: Amazon vs. Goodreads

chrismcmullen's avatarchrismcmullen

Image from ShutterStock. Image from ShutterStock.

ADVERTISING e-BOOKS

Since KDP introduced Advertising Marketing Services (AMS) for KDP Select books earlier this year, I’ve placed 50 ads on a variety of nonfiction Kindle e-books.

I’ve also placed over a dozen ads with Goodreads. It’s interesting to compare the two options for advertising e-books.

AUDIENCE

There are two great things about advertising right on Amazon’s website or on a Kindle device (both are possible with AMS via KDP):

  • Many of the customers who see your ad are already shopping for other books, i.e. they are looking for books to read, they have their wallets out, and they are ready to spend money.
  • Since they are already on Amazon, your ad isn’t interrupting some other activity and trying to persuade customers to leave one site to visit another.

If you advertise at Goodreads with a link to your Amazon product page, you’re asking readers who were…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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