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Amazon Improves the Integrity of the Customer Review System

Posted by The Owl Lady on October 25, 2015 in Writing Help and Advice for All

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AMAZON IMPROVES CUSTOMER REVIEWS

What makes customer reviews helpful to other customers, and thereby also helpful for sellers, businesses, authors, and even Amazon?

It’s when other customers can trust the review system. Without that trust, reviews become utterly useless.

BOOK REVIEW CHANGES IN 2012

Amazon made its first major improvement to the customer review system in late 2012.

That’s when Amazon blocked and removed countless reviews from probable friend and family members of authors.

Whatever Amazon did in 2012 was highly effective—perhaps not perfect, but definitely effective. If you watch indie community forums regularly, you know that on a weekly basis new authors complain about missing reviews, and it almost invariably turns out that the reviews were left by friends or family members.

Prior to the Great Purge of 2012, Amazon’s customer review system had been getting out of hand, with the problems publicized in the WSJ…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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