This was entertaining and informative. 🙂
~Kaw
http://sherryficklin.com/the-hard-truth-about-book-signings/
The (Hard) Truth About Book Signings
I had a friend, newly published, have her first book signing recently, at a major chain store. She came back so disappointed that it broke my heart. Yet her experience is not uncommon. So I want to share with you the harsh truth about in-store book signings.
Firstly, in-store signings are almost never the huge events you see from authors like Stephen King or Stephenie Meyer. If you are already a New York Times best-selling author, they might be very close. But if you’re a relatively new, mostly unheard of author, you shouldn’t expect those numbers. It’s the reason most publishers won’t send authors out on tours, because for the vast majority of authors, they aren’t cost effective.
Reality check, most authors sell between 5-12 books at an in-store…
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Viv Drewa - The Owl Lady 