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Call to Arms: Year-long survey reveals which book advertiser offers best value for money

Nicholas C. Rossis's avatarNicholas C. Rossis

Last year, I shared with you the result of my Call to Arms, on my very popular post, Book Marketing Results 2015. I now have collected enough data to follow up with this year’s results. Like last time, I knew most of the media mentioned, although there a few surprises as well. Indeed; I hadn’t heard of 3 of the top 10 advertisers!

Methodology

Book Marketing Results | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksFor anyone wishing to take a look at the raw data, you can download this Excel spreadsheet. I have only processed data from discounted books, as that formed the vast majority of responses.

To compare the various ad media, I came up with a number that represents the ratio between number of sales and cost of advertising. In other words, if you spent $1 and had one sale, then this number would be one. If you spent $1 and had two sales, the number would…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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