Chris The Story Reading Ape's Blog
on Jane Friedman site:
A successful book publicity campaign can bring in a level of media coverage that lands more clients, more brand cachet, more book sales, and additional media opportunities.
That makes hiring an outside publicity firm a big decision, and knowing what to expect on the front end can help you make the right selection and get more out of the experience.
If you’re considering hiring a publicist, here are a few things you should keep in mind.

