On Writers Helping Writers:

As writers, we all know how difficult it can be to win readers over. The writing has to be strong, the events realistic, the characters well-rounded, etc. etc. We know the list of barriers to reader engagement, and there are ample resources to address the usual suspects.

But what if that barrier is a pivotal piece of the story itself? Maybe the main character is an unsympathetic one that readers aren’t likely to empathize with or root for. Or we might be taking a political or social stance on an issue that make readers uncomfortable.

Situations like these add another layer of complexity because for people to read that story, their perspective must first be challenged. We have to get them liking the miserable protagonist. We have to present a current event from an angle that gets them thinking about it in a new…

on New Shelves:

Do you ever feel like you’re running out of marketing angles for your book? We get it. After months or even years of marketing the same book, it can sometimes be difficult to keep your marketing from growing stale. But when you stop marketing your book, sales tend to dry up. Not cool. So, the (marketing) show must go on.

Holiday Inspired Marketing

When I was a kid, holidays were pretty limited. But now? You can find a holiday to celebrate almost every day of the year. Yes, yes. Roll your eyes. But then think about it… There are hundreds of holidays ranging from classic to obscure. That translates into hundreds of potential marketing angles. And, as someone who makes a living marketing books, I’m kind of okay with that.

Unique Marketing Opportunities

Holidays present a unique opportunity to market your book. Consider the following:

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