Tag Archive | book marketing
Advertising: Amazon vs. Goodreads
Originally posted on chrismcmullen:
Image from ShutterStock. ADVERTISING e-BOOKS Since KDP introduced Advertising Marketing Services (AMS) for KDP Select books earlier this year, I’ve placed 50 ads on a variety of nonfiction Kindle e-books. I’ve also placed over a dozen ads with Goodreads. It’s interesting to compare the two options for advertising e-books. AUDIENCE There…
The Science of Persuasion Applied to Author Marketing
Originally posted on Kate M. Colby:
One of my coworkers posted this video to the Marketing group on our company “chatter” feed. It explains six factors that influence individuals during the decision-making process. Long story short, people are insanely busy and overwhelmed with the fast pace of life. Therefore, instead of considering all available information, they…
How to Score Great Amazon Reviews: Resources and More
Originally posted on Nicholas C. Rossis:
With the recent controversy on the issue of reviews, triggered by Amazon’s decision to remove all of Christoph Fischer’s 1,700 reviews, it seems this is the issue of the day. Contrary to popular belief, Amazon does not require that you’ve bought a book in order to review it. It does ask that…
Call to Arms – Jackie Weger’s take
Originally posted on Nicholas C. Rossis:
Jackie Weger is more than an author of great romance novels; she’s a tireless supporter of Indies, both on her own and through her eNovel Authors at Work group. Jackie has written a score of posts detailing her (rather extensive) marketing experience. As she includes the experience of the 50-odd authors…
To Offer it Free or Not – Marketing Your Work
Originally posted on Indigo Sea Press Blog:
As with everything to do with the art of writing, publishing and marketing books, there are different views on the worth of offering your books free. Some will argue that you should not work for free. And, in essence, that is what you are doing when you offer…
Big Bang, Inflation, Steady-State (Marketing Strategies)
Originally posted on chrismcmullen:
Image from ShutterStock BOOK MARKETING STRATEGIES One of the main book marketing strategies that I see focuses around a Big Bang. Yet a book marketing strategy that focuses more on consistency may have better long-term potential. There are benefits and disadvantages of each, which depend on the nature of the book…
Viv Drewa - The Owl Lady 