Tag Archive | detail page views versus clicks
Why Do Detail Page Views Exceed Clicks (KDP Select Ads)?
Originally posted on chrismcmullen:
WHY DO DPV’S EXCEED CLICKS? If you place an advertisement through Amazon Marketing Services (which authors can now do through KDP Select, for example), you may notice something odd. You might see many more detail page views (DPV) than clicks. What’s the difference between a detail page view and a click?…
Viv Drewa - The Owl Lady 