It’s summer holiday season. Therefore it’s self-published e-book time. I’m currently loading up to my Kindle. But what makes me choose one non-traditionally published book over someone else’s?
It’s tough to know which marketing works, and which doesn’t; as a reader, I have to say that I find a lot of book marketing intensely annoying, and at best unprofessional.
There are many excellent bloggers out there who give excellent advice, based on their own experience, on marketing for self-published books (not least David Gaughran here), so I’m not going to pretend to know anything about that. Book marketing is extremely tough, and I don’t have the answers. But from what I’ve seen, many successful novelists seem to rely most on painstakingly grown mailing lists, for marketing purposes. I’m not on any of those, though. So I wondered, how is it that I buy lots of self-published stuff?
With this in mind, I thought I’d…
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