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What’s the Ideal Length of your Post?

Nicholas C. Rossis's avatarNicholas C. Rossis

Abraham Lincoln, giant Abraham Lincoln, giant

In other words, how long is long enough? Now, now, my dear readers, please take your mind off the gutter. I’m simply referring to the ideal length of a social media post – any social media post.

Abraham Lincoln was asked, “How long should a man’s legs be in proportion to his body?” He famously replied, “Long enough to reach from his body to the ground.” Similarly, a post should be long enough to grab a reader’s attention. But just how long is that?

Once again, science comes to the rescue. Buffer, one of the more helpful applications I use, posted a research on the ideal length of everything online. Here are its findings, in a handy bullet list:

  • The ideal length of a tweet is 100 characters. Yes, you have a whooping 140 at your disposal, but science says you don’t need to use them…

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About The Owl Lady

Unknown's avatar
Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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