There’s a reason that the ‘airport novel’ or ‘airport paperback’ was defined as category of books all by itself. It’s the same reason that there are large bookshops in airports, and why newspapers publish pathetically useless holiday reading lists.
It’s because on holidays, everyone reads more than usual: regular, occasional and infrequent readers alike. And e-Reader users will cram as many books as they dare onto their devices before they set off, be it caravanning in Siberia, skiing in the Sahara, or yachting around Switzerland. It’s the self-publisher’s big chance to make it on to the traditional readers’ list.
However, one set of major holidays is an exception: Christmas.
At Christmas, people give each other books as presents. And as yet, I haven’t yet found a way of giving someone an e-book as a present.
I only know around 3 people who had a self-published book I deliberately chose…
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