A new indie author’s best asset may be offline marketing.
Many new indie authors either (A) don’t market at all or (B) only market online because that seems easier. With many thousands of authors marketing online, it’s hard to stand out, and the top online marketers have already built up huge followings.
There are great opportunities offline. There is less competition for discovery offline, which gives you greater chances of success.
Plus, there is a huge benefit that’s on your side when you market offline.
It’s more personal.
Personal interactions, especially where the prospective readers enjoy that interaction, are more likely to:
- Check out your book.
- Review your book.
- Recommend your book to others (if they enjoy it).
- Ignore critical reviews on your Amazon product page (so if you run into bad luck with your first few reviews, this is your best chance of stimulating sales despite those…
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