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Offline Book Marketing

chrismcmullen

Juror 1389

OFFLINE MARKETING

A new indie author’s best asset may be offline marketing.

Many new indie authors either (A) don’t market at all or (B) only market online because that seems easier. With many thousands of authors marketing online, it’s hard to stand out, and the top online marketers have already built up huge followings.

There are great opportunities offline. There is less competition for discovery offline, which gives you greater chances of success.

Plus, there is a huge benefit that’s on your side when you market offline.

It’s more personal.

Personal interactions, especially where the prospective readers enjoy that interaction, are more likely to:

  • Check out your book.
  • Review your book.
  • Recommend your book to others (if they enjoy it).
  • Ignore critical reviews on your Amazon product page (so if you run into bad luck with your first few reviews, this is your best chance of stimulating sales despite those…

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About The Owl Lady

Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Fort Gratiot, Michigan.

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