Mailing lists are a key tool to help any author build an audience, and for fans of the author’s work to have access to exclusive content and information about new releases before anyone else. These are not to be confused by your blog sign-up, which informs those signed up of new blog posts.
At the end of last week I announced to the world that I’d set up a mailing list to inform people about any future releases. While the mailing list has proved popular (getting a free book may have helped) by far the biggest question I was asked was: how did you set up your mailing list?
Sadly, unlike on wordpress.org self-hosted blogs, there isn’t a specific widget available to link to a mailing list service. However, there is a workaround you can use. I set my mailing list up with MailChimp, an excellent free-to-use service. There are many other services available…
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