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TARGETING YOUR AMAZON AD
KDP Select authors can place an ad on Amazon.com with a minimum ad campaign budget of $100 and cost-per-click bid of 2 cents.
The ad is placed through Kindle Direct Publishing via Amazon Marketing Services.
Placing an ad on Amazon won’t likely provide an easy fast-track to success.
Advertising isn’t likely the magic answer to your marketing woes.
But paid advertising can be used effectively.
- If your ad makes thousands of impressions to your specific target audience, it helps with branding. (The branding is not as good as one could hope for, as the thumbnail and author name are tiny, but there is still a branding impact.)
- If your ad generates hundreds of clicks to your specific target audience, this helps with branding much more. On your product page, they see a larger image of your cover, may read your description, and…
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