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How Do You Target an Ad with Amazon Marketing Services?

chrismcmullen

Images combined from Shutterstock. Images combined from Shutterstock.

TARGETING YOUR AMAZON AD

KDP Select authors can place an ad on Amazon.com with a minimum ad campaign budget of $100 and cost-per-click bid of 2 cents.

The ad is placed through Kindle Direct Publishing via Amazon Marketing Services.

Placing an ad on Amazon won’t likely provide an easy fast-track to success.

Advertising isn’t likely the magic answer to your marketing woes.

But paid advertising can be used effectively.

  • If your ad makes thousands of impressions to your specific target audience, it helps with branding. (The branding is not as good as one could hope for, as the thumbnail and author name are tiny, but there is still a branding impact.)
  • If your ad generates hundreds of clicks to your specific target audience, this helps with branding much more. On your product page, they see a larger image of your cover, may read your description, and…

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About The Owl Lady

Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Fort Gratiot, Michigan.

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