Welcome to Lesson 2 in my MailChimp series. Following on from MailChimp 1 – Signing up, this time we’re going to learn how to set up the list of people to send your newsletter to.
There are two ways to populate your list:
1. Import members from a previous mailing list (making sure that you have their explicit approval and permission to send out marketing materials to them)
2. Offer people a sign-up form via which they can choose to sign up for your newsletter.
I prefer Option 2, but I’m going to go through option 1 with you in this article then write about setting up a sign-up form next time (if you’re reading this day by day, you will only have to wait two days, don’t worry!).
Why do I need to create a list in my MailChimp account?
Put simply, you need to give MailChimp a…
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