When I visit my dad, retirement is a topic that often comes up. He’s in his mid-sixties, runs the business founded by my grandparents, and works harder than anyone else I know. As he considers selling his business, he also talks about setting the business on a slightly different path: going on social media.
I love my old man. He could rewire your entire home. But new-fangled technology is not his strong suit. He got his first cell phone maybe four or five years ago, a burner, and only because my stepmom strong-armed him into it. And I don’t think he turns it on much, because I can never seem to get a hold of him.
Still, he understands the value of having the family business on social media.
He explained that if the store (that’s what we call it in our family, “the store”) isn’t on social media…
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