Waterstones’ Summer Holiday Book Club list will be out in the next week or two. They pick a bunch of recently published books and through emails and blog posts, market them as great novels to take on holiday. It’s a promotion, pure and simple, but as many, many people do most of their reading on their summer holidays, the holiday season is too good an opportunity to miss.
So here are a few tips and ideas for promoting your novel as a holiday read.
- Start now. I know the school holidays don’t begin until late July. But don’t leave it until then, because the cruise ship will have sailed. Apart from anything else, plenty of people who don’t have children take their holidays before the resorts are overwhelmed by families. You don’t…
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