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Bookbub Insights: How Long Should a Promo Last?

Nicholas C. Rossis's avatarNicholas C. Rossis

From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksFollowing my post on how to get your book listed with Bookbub, I now continue with the second question: how long should a book promo last?

Turns out that the answer depends on what your goals are: are you looking to increase revenue, to market a book series, or to hit a best-seller list?

To increase revenue…

…you need to discount your book for five days or fewer. Authors see a 4x higher increase in post-promotion revenue when the book is discounted for five days or fewer. The key here is to revert your book to full price while it’s still high on retailer bestseller lists in order to maximize full-price sales and thereby drive more revenue.

From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books graphic by Bookbub

To promote a book series…

…the best strategy is to discount the first book in the series, or make that book free. But whether you decide…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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