Image from Shutterstock.
ORGANIC BOOK MARKETING
I take a long-term approach to book marketing.
My goal is to generate periodic sales over the course of several years.
I’m more interested in how well the book sells years after its release than how well it says when it makes its debut.
Granted, a book often gets its best traffic in the beginning, so anything you might do to improve that could be a significant boost.
But if you can get the book to sell consistently for years instead of tailing off, time can provide a huge boost of its own.
That’s the potential of organic book marketing, if you can pull it off effectively.
Organic book marketing also doesn’t tend to be depend as strongly on the latest marketing trends.
There are some fundamental marketing strategies that work long-term even in a dynamic market, whereas short-term strategies tend to be trendy.
View original post 1,623 more words
