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Organic IS Better (for book marketing)

chrismcmullen's avatarchrismcmullen

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ORGANIC BOOK MARKETING

I take a long-term approach to book marketing.

My goal is to generate periodic sales over the course of several years.

I’m more interested in how well the book sells years after its release than how well it says when it makes its debut.

Granted, a book often gets its best traffic in the beginning, so anything you might do to improve that could be a significant boost.

But if you can get the book to sell consistently for years instead of tailing off, time can provide a huge boost of its own.

That’s the potential of organic book marketing, if you can pull it off effectively.

Organic book marketing also doesn’t tend to be depend as strongly on the latest marketing trends.

There are some fundamental marketing strategies that work long-term even in a dynamic market, whereas short-term strategies tend to be trendy.

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

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