I have discussed this here on the blog before, but I still get people asking me for tips, so I think it’s worth doing again. Plus, it’s good to mention the differences between doing a launch party in a major store (like a Barnes & Noble) and an indie store or other venue or even online. So I hope this will be informative.
Basically, there are three ways people do a Book Launch Event.
1) In a chain store
2) in an indie store…
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