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How “Also Bought” Can Help You Sell More Books

Nicholas C. Rossis

written word media logo | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksRicci Wolman of Written Word Media recently published a detailed post on “Also Boughts.” As the post explains, Amazon is using every trick to increase sales. A particularly powerful one is Also Boughts; the list of items people who bought something also bought.

Examples:

  • People who buy baby formula also buy Diapers
  • People who buy a bathing suit also buy suntan lotion
  • People who bought Jurrasic Park by Michael Crighton also bought Ready Player One by Ernest Cline

You see this play out all over the Amazon website in the Also Bought items that appear on every product page on Amazon.

How Can This Help Your Book?

First of all, you want to make sure your “Also Boughts” are aligned with your specific genre so your book is targeted toward the right kind of reader.

A common mistake (from Amazon’s point of view) people make is to ask friends…

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About The Owl Lady

Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Fort Gratiot, Michigan.

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