Discovering reader preferences, habits and attitudes – Announcing the 2018 Reader Survey

… by M.K. Tod, Heather Burch and Patricia Sands

Readers and writers – a symbiotic relationship. Ideas spark writers to create stories and build worlds and characters for readers’ consumption. Readers add imagination and thought to interpret those stories, deriving meaning and enjoyment in the process. A story is incomplete without both reader and writer.

What then do readers want? What constitutes a compelling story? How do men and women differ in their preferences? Where do readers find recommendations? How do readers share their book experiences?

ANNOUNCING A 2018 READER SURVEY designed to solicit input on these topics and others.

Please take the survey and share the link https://www.surveymonkey.com/r/68HL6F2

with friends and family via email or your favourite social media. Robust participation across age groups, genders, and countries will make this year’s survey – the 4^th