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How to Navigate Book Marketing 101

A Writer's Path

It’s Easy!

…says no indie author ever.

The truth is it is indeed downright terrifying when any author first looks at it. Yes, this includes traditionally published authors. They are still required to market their work. As a matter of fact, you have to do more than you think. However for the purpose of this article, we will focus on the indie and self-published aspect of marketing. What is book marketing? What is it not? What is a target audience and where can I find them? Is there a secret weapon to making it easier? These are just a few things you as the reader can expect to find.

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About The Owl Lady

Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Fort Gratiot, Michigan.

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