on Just Publishing Advice:
Sometimes, Google keywords really are like a box of chocolates
To quote Forrest Gump played by Tom Hanks.
My momma always said, “Life was like a box of chocolates. You never know what you’re gonna get.”
So what has it got to do with Google?
I am sometimes disappointed after agonising over keyword ideas for a new blog post.
Google very often ignores my keyword choices, but then, from time to time, gives me a pleasant surprise.
It is not always by an exact match that it helps get you organic traffic.
Sometimes I spend as long doing my keyword research as I do writing an article, which is quite common now if you are into content marketing.