Joanna and Kristine
on The Creative Penn:
Branding helps readers find your books and enables you to build a long-term career as a writer – but many authors get branding all wrong.
In today’s show, Kristine Kathryn Rusch explains what branding really is and how to build your author brand in the most sustainable way.
In the intro, I talk about watching the demographic shift in action – from Boomers to Millennials, who are now the largest living generation in the US